Fear Sells. Across the Globe many a time powerful commercials have used fear subtly to promote products, ranging from industries like insurance, automotive and even simple home appliances. At its core, however, a fear-based purchase is not simply a matter of peace of mind, but it is deeply rooted in our biology. An evolution of…
Dry Spell ahead for most of Tamil Nadu
Northeast Monsoon as often remarked is not a large scale phenomenon like the Southwest Monsoon which is pretty much a global scale weather event. While it does have active and suppressed phases even though the monsoon possibly lasts about 60 to 75 days in all, often modulated by the presence of favorable tropical waves, the…
Chennai to see respite from rains, but water logging may remain for a day or two
Cyclone Michaung will be a name that will never be forgotten by Chennai. For the past few years every rainfall incident around Chennai was compared to 2015 Chennai floods, it appears now 2023 may become the new benchmark in the coming years as most parts of Chennai and suburbs came under more than 40 cms…
Cyclone Michaung gets ready to brush Chennai Coast
Memory something that you remember from the past Over the past couple of days the chatter among a lot of media channels has been whether are we going to see a repeat of 2015. Often human mind tends to store memories, both good and bad, and tends to associate events with such memories. The 2015…
Depression in Bay all set to intensify under favorable conditions
How long is too long in Weather is a question for which one can never give an accurate answer. If one asks this question from a place somewhere in Chile amidst the Atacama desert even few months could be short where the proverb “Change is the constant in life” could suitably changed to “Weather is…